Offline Social Media Marketing
Offline Social Media Marketing
One of the best ways to boost your social media marketing campaign is to be active both online and offline. Some good examples of offline social media are the giant billboard ads that have either a hash tag for Twitter, or a Facebook page URL.
Television ads, and sometimes public service programs will flash URLs and hash tags of social media pages as well. Less expensive ways to expand your brand awareness include: having your URL on a bumper sticker, or business card, or creating a t-shirt with a your logo on it.
Really any type of print media will be effective as long as you get the word out that your company does have a social media presence, you’re bound to see an increase of page visits. A few noteworthy sites include:
http://www.cafepress.com
http://www.seatthole.com
Exploit social media to its fullest
Social media is a very powerful marketing tool and you need to exploit its advantages whatever way you can. However, be sure that you stick within the unspoken rules of social media. Social media is about socializing on the Internet, meeting new friends, finding help, or simply having a good time.
Although marketing has become widely accepted, most people think of advertisements on social media as a way for the providers to keep the sites free. People have learned to mentally block marketing ads so you’ll need to be creative when trying to market your product.
Always think about social media as a way to interact with your potential customers. It’s a way for you to get close to customers and potentials, find out what people need, strengthen relationships, and build customer trust and loyalty so that they’ll return to your social media sites.
As you can see, social media has a huge impact on what your brand represents and how your customers perceive your products and services. If you haven’t already, I hope you begin implementing the social media strategies presented in this book so that you can create strong customer and brand loyalty, increase sales, and take your business to a whole new level.
